Starting with the Turkish translation of Karakal, meaning 'Black Ear', and the fact that KARAKAL has three 'A's, it was decided to use the outside pair as 'Black Ears' and exaggerate the centre 'A' with a dot below, which can be interpreted as a ball or shuttlecock. The new name logo and the 'A' ball give instantly recognisable brand marks that continue the Karakal ethos of quality and value for money that the original Karakal Lynx stood for.
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